MY NAME IS ALEXANDER NORLING AND I'M FROM SWEDEN
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GANT LLYKWYD

GANT - LOOK LIKE YOU KNOW WHAT YOU'RE DOING

No matter how clueless you are wearing a Gant shirt makes you look like you know what you're doing.

Only 85% of people watch videos on Facebook with the sound on, and that's something we had fun with while making these.
The subtitles delivers a script that makes it seem that the guy in the video fully knows what he's talking about, once you turn the sound on you'll notice something different. Try it. 

To make it seem as authentic as possible we partnered up with Now This to spread it as actual news.

Created at Highfield.