PENCILS OF PROMISE – EDUCATION FOR EDUCATION –
THE YOUNG ONES 2013 BRONZE PENCIL INTEGRATED CAMPAIGN
The brief asked us to create a fundraising campaign for Pencils of Promise, an organization that builds schools around the world. The only catch was that the campaign had to be linked to StayClassy.org so people could create their own fundraisers benefitting Pencils of Promise.
Our solution was to let anyone teach anything they're good at, through the internet. When you start your own class online, you're automatically starting your own fundraiser. The money you make will then go to Pencils of Promise so that they can build schools and teach children. It's Education for Education.
Copywriter: Sara Uhelski