MY NAME IS ALEXANDER NORLING AND I'M FROM SWEDEN
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Red Bull

Red Bull Music

Red Bull Music asked us to create videos of a group of young and ruthless rappers inspired by horror flicks that is disrupting hip-hop. Their digital DIY output—filled with menacing chopped-and-screwed sounds—draws you in like a slasher film, keeping you on the edge of your proverbial seat and sending chills down your spine. Part of the YouTube generation, each of these artists has quickly developed a cult-like following – but now we wanted to introduce the rest of the world to them.

Created at Highfield.