STELLA ARTOIS – AN EVENING IN THE CLOUDS / HOST BEAUTIFULLY
To launch Stella Artois biggest campaign yet, Host Beautifully, we did just that. Hosted Beautifully. We created a dinner party that brought the 3 key elements of hosting together. Blogger Shea Marie stood for hospitality, chef Aliya Leekong for the food and last but not least John Legend for the ambiance. By the end of the night the dinner literally elevated when people were able to take a hot air balloon ride up to the clouds.
My partner and I hand picked everything from the bathroom signs to cutlery and what pillows to use in the lounge.
The launch was successful and gained over 100 million impressions and could be found all over the internets and even on TV. The LA Girl wrote a nice post about her experience.
Created at Mother New York