MY NAME IS ALEXANDER NORLING AND I'M FROM SWEDEN
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STELLA ARTOIS

STELLA ARTOIS – AN EVENING IN THE CLOUDS / HOST BEAUTIFULLY

To launch Stella Artois biggest campaign yet, Host Beautifully, we did just that. Hosted Beautifully. We created a dinner party that brought the 3 key elements of hosting together. Blogger Shea Marie stood for hospitality, chef Aliya Leekong for the food and last but not least John Legend for the ambiance. By the end of the night the dinner literally elevated when people were able to take a hot air balloon ride up to the clouds. 

My partner and I hand picked everything from the bathroom signs to cutlery and what pillows to use in the lounge.

The launch was successful and gained over 100 million impressions and could be found all over the internets and even on TV. The LA Girl wrote a nice post about her experience.

Created at Mother New York


Guests arrived in style on the red carpet after they got picked up by limousines in Los Angeles.

Guests arrived in style on the red carpet after they got picked up by limousines in Los Angeles.

Part of the lounge area where people gathered before sitting down to dine.

Part of the lounge area where people gathered before sitting down to dine.

Trained Stella staff serving beers according to the 9 step pouring ritual.

Trained Stella staff serving beers according to the 9 step pouring ritual.

Chef  Aliya Leekong

Chef Aliya Leekong

Shea Marie, also known as Peace Love & Shea

Shea Marie, also known as Peace Love & Shea

Aliya Leekong with the appetizer

Aliya Leekong with the appetizer

John Legend setting the mood

John Legend setting the mood

Hot air balloons that invited the people to an evening in the clouds.

Hot air balloons that invited the people to an evening in the clouds.

The lounge area got real cozy. Cheers!

The lounge area got real cozy. Cheers!